The rollout officially makes Texas the first state in The Yuengling Co. joint venture of D.G. Yuengling & Son, Inc. and Molson Coors Beverage Co. to increase Yuengling’s reach outside beyond its current 22-state East Coast footprint.
In honor of the brand’s launch in the Lone Star state, Yuengling made special deliveries today at iconic destinations across Texas including the San Antonio River Walk and Fort Worth Stockyards.
Yuengling’s beers in Texas are brewed at Molson Coors’ Fort Worth brewery. Officials say Molson Coors has tirelessly to ensure Yuengling’s family’s recipes and tradition of brewing excellence for the past 192 years will be matched as they brew Yuengling locally in Fort Worth.
“It’s an important day for our brewery as we take this large first step in our Westward expansion,” said Wendy Yuengling, Chief Administrative Officer and sixth generation family member, D.G. Yuengling & Son, Inc. “On behalf of our entire Yuengling family, we are humbled by the opportunity to bring the goods to the Lone Star State.
“The passion these fans have shown for our beer and our brand brings into perspective the nearly 200-years of hard work and perseverance that have brought us to this point in our company’s history. We continue to be inspired by our fans and past generations to brew the best beer possible, and look forward to continuing to do so in this amazing state,” she said.
“This is a very exciting time for Molson Coors and Yuengling, as we see this tremendous growth opportunity for our businesses come to fruition with product on shelves,” said Gavin Hattersley, CEO of Molson Coors Beverage Company. “We’re looking forward to making a lot of beer drinkers throughout the state Texas very happy as they can now get their hands on another one of the nation’s most beloved and iconic beers.”