WSWA to Host Webinar on Distribution & Scalability for Craft Wine & Spirit Brands During COVID-19 & Beyon

The webinar will feature Cheryl Durzy, Founder and CEO, LibDib, and Ray Lombard, Executive Vice President, Supplier Management and Business Development, Southern Glazer’s Wine & Spirits along with craft producers Jimmy Sharp, Head Distiller and Co-Founder, John Emerald Distilling Co. and Michael Bender, President, Ole Smokey to discuss scaling up and achieving measurable growth through three-tier compliant distribution.

This expert panel which will address topics such as:  \

  • What is scalability and is it possible in today’s marketplace?
  • How can craft, startups and small production wine brands achieve real, three-tier compliant growth without DTC privileges?
  • What do brands need to do before they work with licensed wholesalers and distributors?
  • What technology, level of sales and digital footprint should brands have in place before working toward large-scale distribution?

The webinar will be Wednesday, Dec. 9, at 1 p.m. EST.

Register for free via Zoom https://zoom.us/webinar/register/7016069280217/WN_QcVmlwemSVqQDIeS33AxfA

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