Banfi said sales its U.S. sales rose 25% growth in revenue in 2021, with positive trends continuing through the first quarter of 2022. This year the company introduces a new logo – its first outward communication since its change in portfolio strategy in 2020 when it pivoted its focus to its proprietary labels. The logo reinforces heritage and family, and the company’s focus on wine since pre-prohibition times.
“I draw inspiration from my family while forging a new path for Banfi, and I am proud to bolster our legacy with our new logo,” said Christina Mariani-May, CEO. “‘For a Better Wine World’ is a belief and a promise, one that connects our U.S. and Italian colleagues while also demonstrating Banfi’s global reputation. Our vineyard estate, commitment to education and sustainability, and the quality of our wines are a source of pride for our team.”
The company also introduced the 2017 vintage of Castello Banfi Brunello di Montalcino DOCG. Once dubbed the “Builders of Brunello,” the award-winning winery estate is credited with bringing the industry’s attention to this southern Tuscan region. Banfi’s flagship Brunello is outpacing the category at +35% growth*, with positive trends expected for the remainder of 2022.
Over four decades ago, the Mariani family set out to create a more outstanding Brunello and bring it to consumers globally. Years of groundbreaking research led to the discovery and careful selection of Sangiovese clones for the optimal expression of Brunello. For the good of the Montalcino territory, Banfi openly shared their research with wine producers across the region. The family’s vision came to fruition as Brunello di Montalcino became Italy’s first wine to receive DOCG status