Gov. Tony Evers signed the Republican-sponsored bill. Previous law prohibited Class B liquor license holders – including Total Wine which lobbied heavily for the change – from selling more than four liters of alcohol at a time. There hadn’t been a similar limit on beer and wine sales.
“It is a common sense reform that will provide business owners more opportunity to enhance customer experience,” Republican state Sen. Dale Kooyenga, whose district includes a Total Wine store in Brookfield, said in written testimony supporting the measure he introduced earlier this year.
The law change was also supported by the Tavern League of Wisconsin, which represents bars, the Wisconsin Grocers Association and the Wisconsin Restaurant Association.