Wine Group purchased the 7 Deadly brand, the No. 1 Zinfandel brand in the U.S., from Michael David Winery. Terms weren’t disclosed.
First released in 2002, 7 Deadly’s lead SKU, 7 Deadly Zins, has been the #1 Zinfandel in America since 2015. Its powerful, racy style, sourced from certified sustainable old vine Zinfandel vineyards in the Lodi AVA, remains distinct among California Zinfandels. The 7 Deadly brand also includes 7 Deadly Red, a proprietary red blend from the Lodi AVA that has grown approximately 500% over the last 52-weeks.
“We are always looking for strong brands built on quality that have potential to grow, and we are thrilled to bring 7 Deadly into The Wine Group’s portfolio,” said Brian Vos, CEO of The Wine Group. “We look forward to continuing to work with 7 Deadly’s growers in the Lodi AVA, which we believe grows the best Zinfandel in California and the world.”
7 Deadly was founded by brothers Michael and David Phillips, who saw an opportunity with the quality Zinfandel grown in the Lodi AVA. In addition to being the #1 Zinfandel in the U.S. four years running, the brand has been cited as a Hot Brand winner by Impact Magazine and has received 90+ scores for numerous vintages from key publications.
International Wine Associates (IWA), a California-based M&A advisory firm that specializes in the wine industry, served as the exclusive advisor to and represented Michael David Winery in this transaction. Terms of the transaction were not disclosed.erm
First released in 2002, 7 Deadly’s lead SKU, 7 Deadly Zins, has been the #1 Zinfandel in America since 2015. Its powerful, racy style, sourced from certified sustainable old vine Zinfandel vineyards in the Lodi AVA, remains distinct among California Zinfandels. The 7 Deadly brand also includes 7 Deadly Red, a proprietary red blend from the Lodi AVA that has grown approximately 500% over the last 52-weeks.
“We are always looking for strong brands built on quality that have potential to grow, and we are thrilled to bring 7 Deadly into The Wine Group’s portfolio,” said Brian Vos, CEO of The Wine Group. “We look forward to continuing to work with 7 Deadly’s growers in the Lodi AVA, which we believe grows the best Zinfandel in California and the world.”
7 Deadly was founded by brothers Michael and David Phillips, who saw an opportunity with the quality Zinfandel grown in the Lodi AVA. In addition to being the #1 Zinfandel in the U.S. four years running, the brand has been cited as a Hot Brand winner by Impact Magazine and has received 90+ scores for numerous vintages from key publications.
International Wine Associates (IWA), a California-based M&A advisory firm that specializes in the wine industry, served as the exclusive advisor to and represented Michael David Winery in this transaction. Terms of the transaction were not disclosed.