In 2015, craft beer grew to encompass a market share of 12.2%, up a full percentage point over 2014. While this is a small percentage, it does cut into macro beers’ take.
Combine this with an overall dip in beer consumption, as wine takes up more of the average American’s drinking budget, and macro breweries are hurting some. With this in mind you can understand why a company like Budweiser would absorb a smaller craft brewery, writes Raymond Gaddy at Connect Savannah.
On the financial side, no one seems to be getting hurt, he says, adding Budweiser takes back a little of the market share it is losing by becoming part of craft beer and the breweries make a lot of money. Read more here.