Who & What —

Beer Institute honors August A. Busch III with the 2019 Jeff Becker Beer Industry Service Award.  “Seen as ‘The Modernizer’ while he was president and CEO, August A. Busch III expanded the Budweiser brand by opening four new breweries, introduced innovations such as Bud Light and Michelob Ultra and brought the company to the global stage,” said Jim McGreevy, Beer Institute president/ceo.. “The Busch family is a true American success story and an important part of why the beer industry is as dynamic as it is today. We thank him and his family for their legacy and helping make beer America’s most popular alcohol beverage.”