White Claw, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw Hard Seltzer Refrshr Lemonade.
Rolling out nationwide beginning this month, White Claw Refrshr will debut with four distinct Lemonade flavors – each crafted to deliver amazing flavor and incredible sessionability.
“As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, USA. “That’s why, with the launch of Refrshr, we’re taking an entirely new and different approach to Lemonade, in a uniquely White Claw way, over-delivering on flavor while being incredibly sessionable.”