Pernod Ricard’s Digital Director Gives Her 3 Pillars for Content Strategy
Kate Whitney, the director of digital for Pernod Ricard, uses a cocktail (or drink) strategy, which can change annually; to tell a brand’s story, perhaps about supporting the planet, and the third pillar is about the product, such as how we make it. She says there’s a rush back to authentic. (Entrepreneur)
Do Directors Own Rocky Mountain Liquor Inc.
A look at the shareholders of Rocky Mountain Liquor Inc. can tell us which group is most powerful. Institutions often own shares in more established companies, while it’s not unusual to see insiders own a fair bit of smaller companies. I generally like to see some degree of insider ownership, even if only a little. As Nassim Nicholas Taleb said, ‘Don’t tell me what you think, tell me what you have in your portfolio. (SimplyWallSt)
What the Consolidation of the Craft Beer Industry Teaches Small Businesses About Growth
The acquisition of New Belgium Brewing Company is a buzz-kill for craft beer fans, but a critical lesson in sustainability to entrepreneurs. (Inc.)
The U.K. Has Broken Up With Prosecco and Got Back With Champagne
Four years after being knocked off the top spot, Champagne has regained its title as the U.K.’s favorite bubbly alcoholic beverage, with sales of it outstripping those of prosecco thanks to an “aggressive pricing campaign by French producers”. (The Telegraph)