How Goose Island Sale To A-B Changed Craft Beer
Goose Island is not only a vibrant Chicago entity, it has become the lead national and global craft brand for the world’s largest beer company, with pubs popping up across the globe. It has grown into a story that couldn’t just be contained to the pages, whether web or paper, of the Chicago Tribune.
The story deserved a book. And Josh Nash, a reporter for the Chicago Tribune has written.
That book, “Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch and How Craft Beer Became Big Business” reaches bookstores June 1. The Goose Island story starts small: one man’s idea for a second career in the nascent American brewing industry during the mid-1980s. It winds up telling a story far larger than its own — the story of craft beer: innovation, struggle, wild success and a complicated crossroad. Read an excerpt from the Tribune here, and order your copy (and support BND) by clicking on the link above.
Why Brewers Assn. Shouldn’t Pick a Fight with Pete Coors
Interesting opinion piece from Westword. Read it here.