Jim Purucker on How U.S. Three-Tier System Makes for Safer Alcohol
Purucker, executive director of Wine & Spirits Distributors of Indiana, notes that in the past few years, deaths from contaminated alcohol have been reported in Indonesia, China, Poland and Russia. Methanol – the primary ingredient in windshield wiper fluid – has been reportedly found in some alcohol outside of the U.S.
“It leads you to wonder, why don’t these things happen here?” he writes. Read more here, from the Fort Wayne (Ind.) Journal-Gazette.
How Environment Changes Taste of Wine
Read an interview with Charles Spence, a professor of experimental psychology at Oxford University, here, from Meininger’s Wine Business International.
Jack Daniel’s Jeff Arnett Visits India, Touts Brand’s History
“There’s a good chance that we can make them fans of Jack Daniel’s,” he says about giving Indians a varied choice of products from the distillery in Lynchburg, Tenn. Read more here, from Financial Express.
Insights: The Power of the Brand Logo
Brands and logos have become interchangeable terms and inextricably linked. The visual representation of a brand, its logo, can inspire powerful emotions based on a person’s interaction with the brand, either on- or offline.
All of the world’s most iconic brands have essential qualities that help them to remain relevant, drive business success and maintain their iconic status. In every case, the logo is the ‘voice’ for a motivating vision – visually connecting audiences to the heart of a brand’s purpose, so that the ‘Go Create,’ ‘Think Beyond’ or ‘Everyone is an athlete’ become tangible, believable and meaningful calls to action. Read more here, from Transform.