“Milwaukee’s Beer Line,” a collection of 12 photographs with historical notes, is on display through Oct. 23 at Octopi Brewing in Waunakee.
After that, the show moves to the upstairs pizzeria at Grumpy Troll Brewery in Mount Horeb, with a “grumpy hour” reception on Tuesday, Oct. 24.
The exhibit documents a 6-mile branch in the once extensive Milwaukee rail system. Known as the Beer Line, it ran north of downtown along the Milwaukee River and served the city’s three largest breweries of the post-Prohibition era — Blatz, Pabst and Schlitz — by bringing in grain and other raw materials and hauling away finished beer. Read more here, from the Capitol Times of Madison, Wis.
How to Relaunch an Icon
In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses the Carlsberg brand relaunch. Read here, from Transform Magazine