What We’re Reading —

Alcohol-Free Spirits Are the New Drinking Trend Loved by Celebs

Whether you’re part of the sober social scene, on a 30 day booze ban, or just calling time on your casual binge drinking, it’s good news for you, says Body + Soul, an Australian website.  We’re not at all sure it’s a big trend.  But it is interesting, and we think it’s one that bev/al marketers here and elsewhere should be aware of.

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