It built a new visitor center that doubles the number of people that can visit the facility. In 2019, the last year of fully open tourism, Four Roses welcomed almost 85,000 guests.
The new 14,446-swquare-foot visitor center contains the Bar 1888, named for the year Four Roses was trademarked, four tasting rooms, an expanded gift shop and the Al Young Archive Collection, named for the late brand ambassador, that showcases items from the 133-year history of the brand.