The idea actually started with Erica Feucht putting hand sanitizer in her armpits before she left for the day. Now, she and her husband Jason spend all their time making toxin-free, natural deodorant from a mixture of tea, whiskey and vodka.
“What if we made something that’s a step above, and also whiskey is a fun product. We love whiskey, so why not put it on our armpits?” said Erica.
Pit Liquor was born. Jason Feucht spent months reading medical papers and textbooks to find the right mix of alcohol, and natural antimicrobial products to make the best deodorant. Read more here, from KTVQ, Billings, Mont.