Breakthru Beverage Group is the wholesaler. Volley said it plans to add more markets in the coming months.
“This is an incredibly exciting year for the expansion of Volley and our distribution launches in the Arizona, South Carolina and Florida markets,” said Co-Founder Christopher Wirth. “Volley’s mission is to provide consumers nationwide with the cleanest tequila seltzer on the market, and we’re proud to be doing just that alongside Breakthru Beverage. Together, we are able to bring our loyal and growing Volley fanbase in Arizona, South Carolina and Florida, an unmatched tequila-drinking experience, free of the added sugar, corn syrup and fake ‘natural’ flavorings that are found in most other hard seltzers.”
Mixed with 100% organic fruit juice never from concentrate, Volley is available in four classic flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango.
“Premium spirits-based seltzers are quickly expanding the consumer experience by offering exciting and flavorful innovations,” said Drew Levinson, VP-Supplier Business Development, Craft and Emerging Spirits, Breakthru Beverage Group. “The 100% blue agave, organic, tequila-based Volley is well positioned to capture this growing consumer preference.”
Volley is now available in New York, New Jersey, Georgia, Tennessee, Kentucky, Rhode Island, Massachusetts, Arizona, South Carolina and Florida markets at a suggested retail price of $14.99 for a four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can.