Volley appointed M.S. Walker to service the New York market. Volley plans to roll out in several new markets within the coming months.
Christopher Wirth said he and Camila Soriano launched Volley this year because they were frustrated with the hard seltzers available on the market. “We wanted to create a product that was not only made with super simple, clean ingredients but also one that was fully transparent about what was really in it, unlike so many other spiked seltzers out there. We set out to make the cleanest spiked seltzer available and we truly did just that! We’re proud to work with M.S. Walker as we lead the charge in redefining the seltzer category nationwide and within New York this summer.”
Volley is crafted with 100% blue agave tequila from the highlands of Jalisco, avoiding the potentially harmful additives of “mixto” tequila and other malt liquors. Each can has completely eliminated commonly-used fake sugars, ‘natural flavorings’, essences and corn syrup (unlike most other hard seltzers on the market). Mixed with 100% organic fruit juice never from concentrate, Volley is available in four flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango.
“M.S. Walker is thrilled to extend our partnership with Volley into the New York market. As the category continues to grow at a torrid pace, the consumer’s tastes and curiosity continues to evolve. Quality is more important than ever and we look forward to introducing all of Volley’s premium RTD offerings made with 100% blue agave tequila and organic juice to our dynamic customer base,” said Jeffrey Allen, Chief Operating Officer, New York & New Jersey.
Volley is now available in New York, New Jersey, Georgia, Tennessee, Kentucky, Rhode Island, Massachusetts, Arizona, South Carolina and Florida markets at a suggested retail price of $14.99 for a four can variety-pack or single flavor four-pack, or individually at $3.75 per 355ml can.