Vive Hard Seltzer (Braxton Brewing Co., Covington, Ky.) signed as Official Hard Seltzer of the Indiana Pacers for the 2019-20 basketball season.
“The culture surrounding Indiana Pacers basketball is electric, and we’re proud to be the newest members of Pacers nation,” said Jake Rouse, Braxton’s CEO. “When launching VIVE into Indiana, we knew the Pacers were the perfect fit — on and off the court!”
A limited-edition, VIVE Blood Orange can design will make its debut at Bankers Life Fieldhouse, Indianapolis, Friday, Nov. 1. VIVE Dragonfruit will also be available throughout the Fieldhouse.
To celebrate our inaugural sponsorship with the Indiana Pacers, VIVE Hard Seltzer is also releasing the new Hangtime Variety Pack — available throughout greater Indianapolis in early November. This 12-pack includes four crisp, game-ready flavors: Cherry, Black Raspberry, Peach, and Blood Orange (which will be available in the commemorative Pacers can design).
Also making its debut in Indiana, the original VIVE Variety Pack will be available throughout the Indianapolis area with classic flavors like Mango, Grapefruit, Lime, and Dragonfruit.
The partnership marks Vive’s fourth with regional professional sports teams and the first basketball team. The Indiana Pacers join the ranks of FC Cincinnati, the Cincinnati Bengals, and the Columbus Blue Jackets as proud partners of VIVE Hard Seltzer.