Foley Family Wines today announced “a new strategic partnership between Foley Family Wines and the Banshee and Rickshaw brands, nationwide.”
Often this means a takeover. Not in this case. Banshee’s CEO Baron Ziegler and his team will retain continued interest and ownership with both the Banshee Wines and Rickshaw brands. Banshee plans to continue to source grapes from their current stable of top vineyards, and the wines will be under the direction of the current Banshee winemaking team.
“When we founded Banshee and RICKSHAW back in 2010, we knew that if we were successful, we would eventually need to align ourselves with a strategic partner who could help us grow beyond the amazing foundation that we established with our small, core team,” Ziegler said, adding:
“Our partners along the way have helped create something very special in these brands, and we are confident that Foley Family Wines will help us to continue the crusade of bringing great, authentic, wines to consumers.”
Foley Family Wines’ President Hugh Reimers remarked, “Banshee Wines and Rickshaw Wines have been hugely successful ventures that we’re proud to partner with. We look forward to working very closely with Baron and his winemaking team to help expand their successful business model. Their fresh, on-trend labels and unique approach to premium winemaking is something we’re excited to showcase in the Foley Family Wines portfolio.”