The move is intended to make it fair for everyone, CEO Travis Hill says. In the past, some customers would camp out or follow trucks on deliveries.
“We’re going to announce [release dates and locations], and then it gives everybody the opportunity to make that decision of, ‘okay, I’m going to try to go down to the store and see what they’ve got,’ and having a chance versus knowing, ‘well, if I go there at whatever time in the morning, people are going to be lined up and I’m not going to have a chance,” said Hill.
He says Virginia ABC will continue to host special lotteries for the hardest-to-find products.