Southern Glazer’s Wine & Spirits will be the distributor. Freshie is the only USDA-certified organic and sustainably produced tequila seltzer.
The brand launched in the Chicago area in 2021 with one SKU (lime)and is now in more than 1,000 retailers and restaurants. “Between the growth of the spirit-based seltzer category and the growth of the tequila category, we knew Freshie would appeal to anyone looking for a light, hand-crafted, organic tequila seltzer,” said Freshie Co-founder Paige Iseminger. Freshie will be supported in market this summer with digital advertising, social media and PR campaigns as well as retail sampling and events in key markets. With ISWR projecting spirit-based RTDs we see 33% annual volume growth, Freshie expects to enter other markets soon.