For the seventh consecutive year, Virginia ABC is partnering with William Grant & Sons, owners and producers of the 92-proof Sailor Jerry’s to give shoppers the chance to support the Aleethia Foundation. The foundation is a nonprofit organization which assists injured troops recuperating at Walter Reed National Military Medical Center with short-term therapeutic recreation.
William Grant & Sons will contribute a portion of proceeds from the sale of Sailor Jerry in Virginia ABC stores between May 1 and Aug. 31. In 2017, the promotion ran from May through August, resulting in $828,339 in total sales and a $9,848 donation to the Aleethia Foundation in Virginia ABC’s name. Since the partnership between William Grant & Sons and Virginia ABC started in 2012, more than $50,000 has been donated to the nonprofit.