Phillips Distilling Co., a pioneer in breakthrough flavors and spirits innovation for more than 100 years, today announced that UV Vodka will get a rebranded, modern look with the launch of a photochromic bottle design that activates a spectrum of bright colors when exposed to UV sunlight.
A new tagline “Bring the Light™,” is the brand’s first campaign focusing on building a deeper relationship between the UV name and its connection with ultraviolet rays. Sunlight is the key to activate the colorful photochromic wave design that appears on the neck of the bottle and the primary label.
When the bottle is removed from sunlight, the new bold black UV logo remains while the colorful waves disappear. According to CTI research, sunlight-activated ink drives purchase intent for 64% of consumers. Each of the brand’s unique bottles are American-made, naturally flavored, distilled four times and filtered with active carbon for a perfectly smooth taste.
“We wanted to come up with a fun, energetic way to express the UV brand and strengthen the connection with ultraviolet light,” said Jeff Twomey, Senior Brand Manager at Phillips Distilling Company. “Besides wanting a quality vodka, more than half of UV Vodka drinkers say they look for ‘cool’ packaging at shelf and want a fun, engaging experience that stands out from our competitors.”