Urban Chestnut Brewing Co. doesn’t have the resources to produce musical extravaganzas. But the St. Louis craft brewer’s latest promotion will sell beer. And the best thing is, it won’t cost Urban Chestnut.
Targeting pet lovers, the company said that for every specially marked summer eight-pack of Urban Underdog sold to St. Louis area retailers through the end of July, Purina will donate $5 to the Petfinder Foundation. The donations will help offset pet-adoption fees between June 1 and Aug. 31, at participating area shelters and rescues.
The specially marked summer eight-packs of Urban Underdog feature the Urban Underdog character, along with sidekick pet hero, Undercat. The eight-packs are sold at grocery stores and beer retailers in St. Louis city, St. Louis and St. Charles counties and the Metro East area.
In addition to receiving the $25 pet adoption subsidy, anyone who adopts a pet from a participating organization during this period will receive a certificate that is redeemable at the Urban Chestnut Grove Brewery & Bierhall for a special UCBC swag pack while supplies last.
But there’s more: Urban Chestnut and Purina will host a series Dog Day Friday events to offer pooch-friendly fun on the east lawn of the Urban Chestnut Grove Brewery & Bierhall at 4465 Manchester Ave. in St. Louis. On select Fridays from 4:30 p.m. until dusk, the public is invited to these pet-friendly events featuring cold beer, hot food, games, live music and pet-adoption activities. Twenty percent of beer and food sales from Dog Day Fridays will benefit featured animal organizations.
“As someone who has two rescue dogs and co-owns pet-friendly breweries, I consider this partnership to be a no-brainer,” said David Wolfe, Urban Chestnut co-owner and co-founder. “Working with Purina to find homes for more shelter pets is a win for the pets, their owners and our community – and we are proud to do our part.”