It’s produced by Albuquerque-based brewer Rio Bravo Brewing Co.
El Lobo Rojo is described as a classic wheat beer brewed with fresh cherry. The taste is described as, “delicately hopped with a blend of Columbus and Crystal hops producing a subtle, but distinct hop character which compliments the light, refreshing cherry taste.” ABV is 5.5%.
As an official color of the school, cherry was chosen to be the core component of the beer. The can design features iconography from the school fight song, the Sandia Mountains and the state of New Mexico.
The beer will be available at Dreamstyle Stadium starting on Nov. 10 for a football game against Air Force and in Dreamstyle Arena starting on Nov. 16. Admiral Beverage Co. will distribute El Lobo Rojo locally at Quarters (Yale Blvd. & Wyoming Blvd.), Kelly’s (Wyoming Blvd.), Jubilation (Lomas Blvd.) and UNM’s Tap Room on the University’s campus, as well as select locations across the state.