Uber Technologies, Inc. said it completed its acquisition of Drizly America’s largest e-commerce marketplace, and the two companies will begin integrating their complementary delivery apps and services. The purchase consideration was about $1.1 billion, consisting of some 18.7 million newly issued shares of Uber common stock plus cash.
To “toast” to this milestone, Uber and Drizly are offering $5 off purchases made on Drizly through this Sunday, October 17, with the promo code PAIR at checkout.**
Drizly was designed to be fully compliant with local regulations in more than 1,600 cities across 33 US states. Drizly works with thousands of local retailers to provide consumers with an unmatched shopping experience and the largest selection of beer, wine, and spirits.
Drizly is now a wholly owned subsidiary of Uber. Over the coming months, Drizly’s marketplace will be featured within the Uber Eats app, while also maintaining a separate Drizly app and web experience.
“Uber Eats and Drizly are truly the perfect pairing,” said Uber CEO Dara Khosrowshahi. “As we invest in expanded offerings in our delivery business—from grocery and convenience stores to a wide variety of retailers—alcohol remains a key driver of demand from consumers in the US. On the Uber Eats app searches for alcohol items have spiked by 200% in the last year alone. By joining forces with Cory’s talented team, we can accelerate our shared trajectory by introducing Drizly to Uber consumers and expanding its geographic presence in the years ahead.”