Truly Hard Seltzer announced the launch of its new, limited-edition Truly Poolside Variety Pack which features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style and Kiwi Mojito Style. The Truly Poolside Variety Pack will be available May 15th through July at select retailers nationwide.
Truly Poolside Variety Pack takes inspiration from Dua Lipa‘s second studio album, Future Nostalgia, and features bold can designs, a nod to those retro, nostalgic influences. For added playfulness, each can sports a spirited summer saying like; “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” Each flavor in the pack is 5% ABV, 100 calories and only 1g of sugar.
“As the next phase of our multi-year partnership with Dua Lipa, we’re thrilled to launch the new Truly Poolside Variety Pack,” said Lesya Lysyj, CMO of the Boston Beer Co. “From the summer cocktail-inspired flavors to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia. No matter what you have planned for the summer, we hope you get out there and flaunt all your flavors, big and small.”