Achieving combined global retail and e-commerce sales of more than US$250 million, the Malbec powerhouse known as the House of Wind doubled sales performance over the past five years to obtain the top spot in the global ranking, according to an ISWR Drinks Market Analysis.
Founded in 1996, Trivento specializes in acclaimed Malbec and Cabernet Sauvignon from some of the most sought-after high-altitude vineyards in Mendoza. Contributing to the brand’s global momentum are ongoing strategic investments in infrastructure, vineyards and people to drive recognized quality in the glass; a focus on expanding distribution in key markets; the development of highly visible, brand-relevant partnerships in regional markets; and enhanced sustainability initiatives and consumer-relevant green credentials such as Trivento’s recent B Corp Certification.
Fetzer Vineyards is the importer, and Rodrigo Maturana, SVP-marketing and international business, says, “It’s exciting to see Trivento take its place as the leading Argentine wine brand in the world. A focus on ensuring our wines are available wherever U.S. consumers are, along with technology plays that elevate our marketing—from augmented reality soccer experiences to virtual winery tours—gave us a boost in recent years and continues to create tailwinds for Trivento, now even more broadly available thanks to enhanced distribution.”
In addition to the U.S., the UK and Brazil are key markets for Trivento.