Don Julio Releases Primavera

Tequila Don Julio said it is releasing an “extremely limited quantity of the new Tequila Don Julio Primavera – a deliciously smooth expression that takes Tequila Don Julio’s traditional Reposado and finishes it in orange wine casks for a sophisticated, silky taste that whispers citrus but screams ‘let’s party!'”

The new product was originally scheduled for release next spring.

“This summer has been bursting with a resurgence of celebrations and there’s nothing we like more at Tequila Don Julio than a great party, which is why we are so thrilled to be able to introduce Tequila Don Julio Primavera earlier than planned,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “There are only 15,000 cases available now, but don’t worry if you can’t find it this year – just as the name suggests, Tequila Don Julio Primavera will be back for our originally scheduled launch in spring 2022.”

 

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