Trincheri Vermouth is a line of dry and sweet vermouths based on the original 1890a Trinchero family recipe from Piedmont, Italy.
When founder Mario Trinchero moved to New York from Italy in the early 1900s, he got his start as a bartender at the Waldorf Astoria and Barbizon Plaza hotels. In 1948 the Trinchero family moved to Napa Valley where Mario and his son Bob created Trincheri Vermouth to honor the cocktails made at those classic hotels. Later in life Bob Trinchero and team celebrated every $100 sales day at their Napa Valley winery with a “Perfect Martini” using both Trincheri Dry and Rosso Vermouth.