The brand surged in the 10 months following its March release, winning a 2 share in the U.S. despite being distributed in just 16 markets and posting impressive share numbers in key markets like Texas, Colorado and Chicago.
Now it is going national this month and is launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select markets, too.
“We’re incredibly excited to take Topo Chico Hard Seltzer to all 50 states. The excitement from consumers is there,” says Alan Bremerkamp, Molson Coors’ director of marketing for hard seltzers. “Throughout last year, people continued to ask where they could find the brand. They drove across state lines to find it. Now they’ll be able to bring it home from their favorite store.”
In what Bremerkamp describes as one of Molson Coors Beverage Co.’s largest innovation launches ever, Topo Chico Hard Seltzer will be available nationally in a 12-pack variety pack containing its four core flavors (Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple and Tropical Mango), as well as standalone 24-ounce cans of Strawberry Guava and Tangy Lemon Lime, and 16-ounce cans of Tangy Lemon-Lime.
Molson Coors believes it can be a Top 3 hard seltzer in the U.S. Topo Chico Hard Seltzer is tripling its media spend from last year, building out a marketing strategy that includes its first national TV spot, digital and out-of-home ads, as well as increased sampling events.
At 4.7% alcohol by volume, 2 grams of sugar and 100 calories, Topo Chico Hard Seltzer is inspired by Topo Chico Mineral Water. It blends spiked pure-filtered sparking water, natural flavors and added minerals for a crisp, refreshing taste.