Toast Spirits LLC, introduced the new Beau Joie “Squire” pack, a zero-dosage (no sugar added) champagne decorated with an innovative 3D copper shrink sleeve that mirrors the look and aesthetic of the Beau Joie flagship copper line. The new Squire bottle, with a suggested retail price of $44.99, begins rolling out this month and will be targeted to food and drug retailers and national U.S. chains, as well as global travel retail. It is also available for consumer purchase on Beau Joie’s online store, along with the full Beau Joie portfolio.
“Building on the strong brand equity we established with our flagship Beau Joie line, we have proudly continued to innovate to deliver the same unique brand experience to a broader sales channel,” says Jon Deitelbaum, CEO and co-founder of Las Vegas-based Toast Spirits. “eau Joie offers an alternative for consumers, especially millennials, who are tired of unimaginative and staid champagne brands. And because BEAU is a zero-dosage, no sugar added champagne, it also appeals to people who are conscience about health and wellness, and have embraced the trend of drinking better.”
Toast Spirits has also announced that Cellar Trends in the United Kingdom (part of the Amber Beverage Group), Iconic Beverages in Australia, and Lighthouse Group Indochina in Vietnam have recently been appointed to distribute and represent the brand in their respective countries.
In the first fiscal quarter of the year which started in April (and during the Covid-19 pandemic), Beau Joie posted shipment growth of 53% globally over the same time last year, on top of nearly 100% percent growth over the past two years, the company said.