The Macallan launches “The World’s Best Scotch Experiences” showcasing the most elevated Macallan experiences six key cities — New York, Chicago, Toronto, Miami, Los Angeles and Mexico City through a unique video series.
From a four-course tasting menu to an immersive, table-side cocktail creation, The World’s Best Scotch Experiences will leave guests with sensational memories that can never be replicated and will provide viewers with a behind the scenes look at these remarkable creations.
Guests will be able to sip whisky from a 3D printed serving vessel, enjoy cocktails that will transport them to the Spanish forests where the story of The Macallan begins through handmade casks, sit table-side for an immersive cocktail experience over an iconic revolving dance floor and more. Each experience is truly unique and tailored between The Macallan and the tastemakers.
“As the leading single malt Scotch whisky, we strive to lead the way when it comes to new, immersive experiences, which in turn creates memorable moments and long-lasting success for The Macallan,” said Alexis Calero, Key City & Spiritual Homes Manager at The Macallan. “Through The World’s Best Scotch Experiences series, we were able to create and collaborate with chefs and mixologists that share the same passion we have for creating unique experiences and memories that bring The Macallan to life in an unforgettable way.”
While consumers in New York, Chicago, Toronto, Miami, Los Angeles and Mexico City will physically be able to take part in the experiences, consumers elsewhere will be able to tune into US Macallan YouTube, Facebook, Instagram and follow along with the hashtag #DestinationMacallan, to view short, documentary-style films.