Exclusive events, pop-ups and its custom co-designed Prabal Gurung x The Glenlivet flask & flask bag will mark the launch of The Glenlivet 14 Year Old.
In addition to these NYFW events, The Glenlivet will be extending its influence within the fashion, gourmet food, and cultural scenes across the United States with its mobile experiential “Drop Shop” giving patrons access to unique experiential integrations featuring 14 Year Old and tasting opportunities – from signature cocktails to ice cream and whisky creations.
“The launch of The Glenlivet 14 Year Old, with our NYFW: The Shows sponsorship and collaboration with Prabal Gurung, is the latest proof point of how our brand continues to open up the whisky category,” said Shefali Murdia, Director, Brand Engagement, The Glenlivet. “By bringing a new taste palate and working with unique partners, The Glenlivet 14 Year Old is inviting consumers to rethink the old world of Scotch whisky.”
Timed to the 10th anniversary of his NYFW debut, Gurung will unveil his latest collection on Sunday, September 8 at Spring Studios – along with exclusive co-created pieces inspired by his partnership with The Glenlivet 14 Year Old, including a limited edition 14 Year Old Flask that will be gifted to select tastemakers within the fashion industry. After the show, select The Glenlivet x Prabal Gurung pieces will be available in limited quantities for both fashion and whisky fans alike.
The Glenlivet will also release behind-the-scenes content featuring the designer as he discusses his partnership with The Glenlivet, iconic runway designs and views breaking traditional conventions in the fashion realm to make it a more inclusive space for all.
“The Glenlivet is a modern brand in the truest sense,” said Prabal Gurung. “I am so pleased to be a partner in the launch of The 14 Year Old, celebrating a rich brand legacy by creating an inclusive Scotch whisky that addresses the contemporary drinker.”
The Glenlivet 14 Year Old hails from the same highly regarded valley and distillery in Glenlivet, Scotland with a smooth citrus, rich honey and subtle licorice spice that unravels across your palate, thanks to a portion of the whisky being finished in ex-cognac casks. This unique finishing technique delivers a rich and creamy flavor, full of ripe poached pears, mandarins in syrup and chocolate-coated raisins.