Stealing a page from Woodford Reserve‘s playbook, Tequila Herradura launched the Herradura $1,000 Margarita Glass for Good Project. Both are Brown-Forman Corp. brands.
As an Official partner of the Miami International Autodrome, the Tequila Herradura margarita glasses will be available for purchase for a limited time only at the West Campus Tequila Herradura & Tacos Fan Zone at the Miami Grand Prix, scheduled for the weekend of May 6 in Miami. Proceeds will support the Playing for Change Foundation, a nonprofit created to inspire and connect the world through music.
The margarita glasses will feature an extraordinary cocktail that includes Herradura’s ultra-rested, ultra-premium Extra Añejo tequila, Selección Suprema. This exclusive tequila is aged in American white oak barrels for 49 months, and is recognized as the tequila that created the Extra Añejo category in the industry.
“Tequila Herradura celebrates those who transform the ordinary into extraordinary, in this case through the spirit of music,” said Darnell Edmonds, Herradura’s marketing manager. “With our $1,000 Margarita Glass for Good Project, we’re thrilled to have the opportunity to elevate and support the great work that the Playing for Change Foundation does, transforming lives and connecting people.”