Tanduay sales last year totaled 20.1 million cases, Drinks International noted, adding:
“The two-horse race for the top spot between Bacardi and Tanduay seems to be a thing of the past, with the latter boasting an additional 3M cases in 2019.” The survey further reported that “the major players in the rum category do seem to be in a more powerful state than they were 12 months ago.”
“This is a milestone not just for Tanduay but for the Philippines, setting Filipino craftsmanship on the world stage where it belongs,” said Lucio “Bong” Tan, Jr., president and chief operating officer of Tanduay Distillers, Inc.
“Over the years our team has risen to every challenge and worked harder every day. Exports have expanded to the U.S., Europe, and Asia, and we have embarked on high profile marketing initiatives. We are reaping the rewards of our hard work and are very proud to have once again been named the world’s number one rum.” In the U.S. Tanduay is +205% YOY and has added Michigan to the list of states in which it is distributed, the company said.