Tanduay entered into a partnership with the Phoenix Suns. This makes it the first Philippine company to simultaneously sponsor five NBA Teams.
Apart from the Phoenix Suns, Tanduay has inked partnerships with the Minnesota Timberwolves and Milwaukee Bucks early this year. It also has an existing partnership with the Golden State Warriors and the Brooklyn Nets.
In line with the partnership with the Suns, the two organizations will release co-branded bottle packaging during the NBA season.
“As we expand our business worldwide, we create partnerships with organizations that share our passion for excellence. We are confident that the NBA is a significant venue to grow our brand awareness in Arizona and beyond. It is definitely an honor to be a partner of the Phoenix Suns, and we are looking forward to bringing our Philippine-made products to more cities in the U.S. which has a huge potential as a market for rum and other spirits,” Tanduay President and COO Lucio Tan III said.