Talisker Single Malt Scotch Whisky said it will extend its partnership with local New York City nonprofit Billion Oyster Project (BOP) as the lead sponsor of its Shell Collection Program for the third consecutive year. The partnership is a component of the iconic whisky brand’s “One For The Sea” campaign, a global initiative that encourages consumers to reconnect with, preserve and protect our oceans through donations and sustainable practices.
The Talisker distillery has crafted Single Malt Scotch Whisky on the rugged coastline of the Isle of Skye in Scotland for nearly 200 years alongside the infamous Oyster Shed, where Talisker has been paired with fresh, local oysters for decades. The whisky is made by the sea, which is why Talisker is committed to protecting oceans both near and far through partners like Billion Oyster Project.
Until Labor Day, for each Instagram in-feed post or Story that tags @talisker and includes #ONEFORTHESEA and #donation, Talisker will donate an additional $10 (maximum donation: $25,000) to Billion Oyster Project, enabling the organization to collect and recycle five additional pounds of used oyster shell for every qualifying social post from local New York restaurants back to local waters.
This comes in addition to the more than 300,000 pounds of oyster shell from more than 50 NYC restaurants that Talisker and Billion Oyster Project will productively upcycle as reef habitat in 2022 alone. Talisker and Billion Oyster Project invited a group of journalists and influencers to celebrate their ocean conservation initiatives in New York Harbor with a premium dinner event with an emphasis on locally-sourced produce and fresh, sustainably-caught seafood in Montauk, NY on June 24.