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Tag Archives: Wine Direct
Gen Xers Becoming Big Wine Buyers, Outperforming Boomers, Millennials
Wineries who are focusing their marketing efforts on Millennials may be missing the boat when it comes to sales. Generation X holds greater immediate purchasing potential than Millennials, according to data from Wine Access, the online wine retailer, despite greater … Continue reading
Posted in DtC (Direct to Consumer), Wine
Tagged Wine Direct
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