Tag Archives: Stella Artois

Stella Artois Launches Summer Campaign in Dreamy Music Video

Posted on July 8, 2020 by Joel Whitaker

The new campaign, “You’re Never Too Far From The Life Artois” campaign is a reminder that opportunities to savor the summer are still all around us. Set to a hauntingly romantic rendition of the iconic song Daydream, reimagined by indie … Continue reading →

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Stella Artois Launches 1st Summer Seasonal

Posted on May 20, 2020 by Joel Whitaker

Stella Artois Solstice Lager is described as “a sophisticated, delicious alternative to the usual, seasonal brew options. Inspired by the longest and sunniest day of the year,” it’s the brand’s first-ever limited-edition golden lager brewed especially for summer Stella Artois … Continue reading →

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A Riviera-Quality Evening Commute in NYC

Posted on July 29, 2019 by Joel Whitaker

Stella Artois (Anheuser-Busch InBev) is offering New York commuters a ride across the East River aboard a fleet of classic, collector-owned, wood-trimmed vintage boats from Tuesday through Friday.  The boats will run from 4-8 p.m. each day.  Stella Artois is calling … Continue reading →

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Glenlivet Intros 14 Year Old Expression

Posted on July 29, 2019 by Joel Whitaker

The Glenlivet 14 Year Old ($55/750ml) is the first single malt whisky in The Glenlivet portfolio to be selectively finished in high-quality ex-Cognac casks.  It’s exclusive to the U.S. market. “With The Glenlivet 14 Year Old we’ve created something truly … Continue reading →

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ABI U.S. Volume Falls 2.3%, But Sales Rise 1.8%; Globally, Best Quarter in 5 Years

Posted on July 25, 2019 by Joel Whitaker

Anheuser-Busch InBev reports U.S. sales grew 1.8% even though volume declined 1.8%.  U.S. market share continued to erode, falling 55 basis points in the second quarter alone. U.S. results would have been worse if the brewer’s above-core portfolio hadn’t performed so … Continue reading →

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Are Words Becoming Obsolete in Building Brands?

Posted on July 25, 2012 by Joel Whitaker

Guest post by Laura Ries, president of Ries & Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until … Continue reading →

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