Tag Archives: Robert Passikoff

Get Ready for the New Baby Boom (But No Change in Drinking Habits)

Posted on April 15, 2020 by Donna Whitaker

Sexual intimacy is up, according to a new study released by BrandKeys, which joined with TheCustomer, the weekly newsletter covering the customer insight universe, to

Posted in beer, Health, Spirits, Wine | Tagged | Comments Off on Get Ready for the New Baby Boom (But No Change in Drinking Habits)

Which Brands Benefit From an 80% Rise in Spirits Sales?

Posted on April 15, 2020 by Donna Whitaker

Social distancing and stay-at-home orders have resulted in increased levels of consumer anxiety, according to Robert Passikoff., president of Brand Keys. “A drink provides an

Posted in Spirits | Tagged | Comments Off on Which Brands Benefit From an 80% Rise in Spirits Sales?

Bev/Al Brand Loyalty Increases

Posted on January 29, 2020 by Donna Whitaker

The latest data from BrandKeys, a marketing consultancy, found consumer loyalty to the Jose Cuervo brands was up 9%, to Jack Daniel’s , up 10%, to Miller Light, up 5%, to

Posted in beer, Spirits | Tagged | Comments Off on Bev/Al Brand Loyalty Increases

Here Are the Alcohol Beverages with Most Loyal Consumers

Posted on February 8, 2019 by Donna Whitaker

Trust has become the connective tissue between brands and loyalty, says Robert Passikoff, president, Brand Keys.  Expectations for

Posted in Ales, beer, Cider, Spirits | Tagged | Comments Off on Here Are the Alcohol Beverages with Most Loyal Consumers

Why Consumers Rank Budweiser Low on Patriotism

Posted on July 1, 2016 by Joel Whitaker

We reported Wednesday that when consumers ranked brands on their patriotic attributes, Budweiser was near the bottom.  That was, as we noted, a great surprise to us because we always thought Budweiser was the quintessential American brand. Plus it donates … Continue reading →

Posted in beer | Tagged , , | Comments Off on Why Consumers Rank Budweiser Low on Patriotism