Tag Archives: Pernod Ricard North America

Absolut Responds to Sharp Drop in LGBTQ Bars, Restaurants

Posted on May 10, 2022 by Joel Whitaker

LGBTQ bars and restaurants notched a 15.2% decline between 2019 and Spring 2021 on top of an earlier 14.4% decline between 2017-2019.   In an effort to support these venues, Absolut is launching  “Out & Open,” tapping voices such as actor … Continue reading →

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Absolut Launches AbsolutLand in Metaverse at Coachella

Posted on April 11, 2022 by Joel Whitaker

Marking its 10th year as the Official Vodka of Coachella, Absolut said it is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event. The celebration is a convergence … Continue reading →

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Absolut Encourages Responsible Mixing This Summer

Posted on July 15, 2021 by Joel Whitaker

More than half of adults (56%) have not talked to their friends about their social distance expectations when they get together even though the pandemic is staging a bit of a comeback.  Among those planning to go on in-person dates, … Continue reading →

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Who & What —

Posted on April 8, 2021 by Joel Whitaker

Pernod Ricard North America named Lani Montoya, a company veteran who has held leadership roles in both the U.S. and Paris, as Chief Human Resources Officer  She will succeed Paul Holub, who is retiring from his role as Senior Vice … Continue reading →

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Mukherjee Shakes Up Pernod Ricard NA Executive Ranks

Posted on June 16, 2020 by Joel Whitaker

Six months after being appointed to lead Pernod Ricard , CEO Ann Mukherjee announced several new executive appointments intended to acccelerate the company’s “transformation into an ever-more consumer-centric company, simplifying ways of working and ruthlessly prioritizing for increased effectiveness.” The new … Continue reading →

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