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Tag Archives: Patron
Patron Video Stars Formula 1 Driver ‘Checo’ Perez
The one-minute hero film depicts the bold roads that Sergio “Checo” Perez has traveled to become a Formula 1 racing icon, allowing loyal fans an opportunity to connect with him in a way they haven’t before with a behind-the-scenes look … Continue reading
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Patron Tequila Launches First-Ever NFT with BlockBar
Patron has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition Patron Chairman’s Reserve. This a one-of-a-kind, exclusive blend is an incredible … Continue reading
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Patron Tequila Marked Dia de Muertos with a Bee of a Story
Patron Tequila is celebrating Día de Muertos with a compelling story, narrated by Mexican actor, Eugenio Derbez, that highlights the traditions of honoring ancestors through the journey of the Calavera bee. In accordance with ancient beliefs in Mexico, the veil … Continue reading
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Patron Tequila Released Patron Sherry Cask Aged Añejo Tequila
It’s the brand’s first release in two years. “Our new Sherry Cask Aged Añejo tequila reveals the special multi-dimensional nature of Patron, and its ability to imbue delightfully unique flavors to classic cocktails that are traditionally crafted using other spirits,” … Continue reading
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Who & What —
DIED: Francisco Alcaraz, former master distiller of PATRÓN who pioneered the ultra-premium tequila category. At home in Guadalajara, Mexico, at age 75.
Patron’s New Campaign Takes Aim at Competitors’ Additives
Patron Tequila launches “Toast Your Real Ones,” a campaign honoring those who have supported us and celebrated us through the ups and downs of this year. “You can trust real ones to never sugarcoat it, just like Patron. We only … Continue reading
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