Tag Archives: Nielsen

Marketers Should Focus More on Long-Term Brand Building, Study Says

Posted on June 10, 2021 by Joel Whitaker

Nielsen has come out with an interesting report that sheds some light on balancing brand building and quick sales.  It notes that when Covid burst upon the scenes, marketers of all sizes (including Coca-Cola) cut back on brand-building seeking quick … Continue reading →

Posted in Marketing, Research | Tagged | Comments Off on Marketers Should Focus More on Long-Term Brand Building, Study Says

Off-Premise Sales Plunge, But Still Up Big from 2 Years Ago

Posted on March 31, 2021 by Joel Whitaker

Think back a year.  Covid had just hit.  Across the country restaurants and bars closed.  And people flocked to their local package store (except in Pennsylvania where the Governor stupidly closed all retail liquor stores). Now the country is reopening.  … Continue reading →

Posted in COVID-19, Sales | Tagged | Comments Off on Off-Premise Sales Plunge, But Still Up Big from 2 Years Ago

45% of U.S. Households Say Finances Worsening

Posted on March 2, 2021 by Joel Whitaker

Some 45% of U.S. households are experiencing worsening household income/financial situations and are consciously watching spending, according to a just-released Nielsen study.  That’s by far the largest consumer group identified in the study. That’s important for bev/al marketers because it suggests … Continue reading →

Posted in COVID-19, Sales | Tagged | Comments Off on 45% of U.S. Households Say Finances Worsening

Pernod Ricard Turns to Nielsen

Posted on December 16, 2020 by Joel Whitaker

Nielsen said Pernod Ricard signed on as an e-commerce client.  It is one of 20, including Dollar Shave Club, to sign up for Nielsen Connect. According to Nielsen Global Connect’s latest data, the number of new online consumers has grown … Continue reading →

Posted in Marketing | Tagged , | Comments Off on Pernod Ricard Turns to Nielsen

Bev/Al Sales Continue Shift to Off-Premise: Nielsen

Posted on November 16, 2020 by Joel Whitaker

That’s because of a continued restrictions in bars and restaurants as well as a second round of closures in some markets, Nielsen says.  Off-premise dollar sales grew 17.6% in September and October compared to the same period last year.  Spirits … Continue reading →

Posted in COVID-19, Sales | Tagged | Comments Off on Bev/Al Sales Continue Shift to Off-Premise: Nielsen

Nielsen: On-Premise Volume May Be Down, But ‘Treat Spending’ Boosts Amount of Each Check

Posted on November 3, 2020 by Joel Whitaker

Before COVID-19, checks with at least one beer had an average value of $43; this has now risen +17% to $50. This dynamic is even more significant for spirits: checks containing at least one spirit used to average at $49. … Continue reading →

Posted in Sales | Tagged , , | Comments Off on Nielsen: On-Premise Volume May Be Down, But ‘Treat Spending’ Boosts Amount of Each Check