Nielsen said Pernod Ricard signed on as an e-commerce client. It is one of 20, including Dollar Shave Club, to sign up for Nielsen Connect.
According to Nielsen Global Connect’s latest data, the number of new online consumers has grown beyond 18 million since March, and this number continues to steadily grow. “The pandemic has required businesses in every vertical to rethink and adapt to the rapid changes in consumer behavior,” said Liz Buchanan, Head of Nielsen’s Consumer Intelligence Business Unit, North America. “In a matter of months, we’ve seen an accelerated growth of e-commerce in the U.S. and around the globe. And as we quickly moved to expand our ecommerce read, we saw tremendous momentum in the marketplace for our ePanel solution.”