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Tag Archives: Miller Lite
Miller Lite Ridicules Mich Ultra’s ‘1 Calorie’ Campaign
Want to burn a calorie? You don’t have to do it by drinking Michelob Ultra. Just type 836 characters. That’s the gist of Miller Lite’s Game Day response to Michelob Ultra’s Super Bowl ad. The campaign reminds drinkers that enjoying … Continue reading
Posted in Advertising
Tagged Michelob Ultra, Miller Lite
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Miller Lite to Give Away $50,000 of Food and Beer for Latinos
Miller Lite is easingg some of the economic pressure caused by Covid on the Latino community by giving away $50,000 worth of food and beer, and donating an additional $50,000 to UnidosUS’ pandemic relief efforts through the “Give Back 12-Pack” … Continue reading
Posted in Corporate Social Responsibility, Marketing, Promotions
Tagged Miller Lite
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Miller Lite Unveils Beer Can with Built-in TV Anttenna to Stream U.S. Football Games
This is really clever: The Molson Coors brand has introduced a beer can with a built-in digital antenna designed to stream American football games. The “Cantenna”– it’s part beer and part digital antenna — can be plugged into a TV and … Continue reading
Posted in Advertising, Marketing, New Packaging, Packaging
Tagged Cantenna, Miller Lite, Molson Coors
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Miller Lite’s International Beer Day Sales Boost
Consumers across 118 international(ish) zip codes can claim a beer rebate by visiting www.millerlite.com/internationalbeerday and uploading a receipt from the purchase of a 6-pack on Aug. 7. A full list of participating cities and zip codes will be available on … Continue reading
Posted in beer, Marketing
Tagged Bob Miller, Miller Lite
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Miller Lite and the Hispanic Association of Colleges and Universities (HACU) Offer $180,000 in College Scholarships
Forty scholarships between $2,500 and $5,000 will be awarded to eligible college students in California, Colorado, Florida, Illinois, New York, Texas, Wisconsin and Puerto Rico. Eight scholarships of $5,000 will be awarded in Houston and 12 of $2,500 to other … Continue reading
Posted in Advertising, beer, Corporate Social Responsibility, Scholarships
Tagged Miller Lite
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Another Loss for A-B in the Corn Syrup War
A federal judge in Wisconsin ordered Anheuser-Busch to stop declaring on its packaging that Bud Light contains “no corn syrup.” Since January A-B has run ads declaring that Miller Lite and Coors Light are made with corn syrup. MillerCoors maintains … Continue reading
Posted in Advertising, beer, Litigation, News
Tagged Anheuser-Busch, Bud Light, Coors Light, Gavin Hattersley, Miller Lite, MillerCoors
Comments Off on Another Loss for A-B in the Corn Syrup War