Miller Lite is easingg some of the economic pressure caused by Covid on the Latino community by giving away $50,000 worth of food and beer, and donating an additional $50,000 to UnidosUS’ pandemic relief efforts through the “Give Back 12-Pack” program.
The brand will gift people $25 to create a “12-pack”: six items to be used to prepare a Nochebuena dinner and maybe even a six-pack of Miller Lite.
“The holidays are going to look very different with people not being able to get together for some holiday Miller Time. We can’t change that, but we can at least make them a little brighter with the Give Back 12-Pack,” said Allison Wallin, marketing manager for Miller Lite. “This gift is meant to help families worry less about dinner and focus more on connecting with their loved ones. We also hope that, through our partnership with UnidosUS, we bring some meaningful relief to the communities most affected by the pandemic.”
Through December 31, legal age drinkers can visit MillerLite.com/GiveBack12Pack for a chance to win one of 2,000 gifts of $25. For those who win, the money will be deposited via Venmo, and will allow them to customize their Give Back 12-Pack with the items they need for their holiday celebration.
To supplement the Give Back 12-Pack program, Miller Lite is also donating $50,000 to UnidosUS’ Esperanza/Hope Fund. The donation will provide more than 14,000 meals to families, support efforts to connect families to the Internet so they can continue online learning during these challenging times, and help spread awareness on public health measures on COVID-19.