Tag Archives: Maliby

Malibu, Absolut Intro Watermelon-Flavored Products

The two Pernod Ricard products both introduced a watermelon-flavored product. The watermelon craze has grown in popularity by 40% year over year among mainstream audiences (1), with Gen Z in particular favoring watermelon-flavored cocktails. Pernod Ricard is leaning into this … Continue reading

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