Tag Archives: Fred Noe

Jim Beam Fills 14 Millionth Barrel

Posted on May 2, 2016 by Joel Whitaker

It’s the first time since the end of Prohibition any bourbon has reached the 14 million barrels mark.  And it occurred just two years after Beam filled its 13 millionth barrel. The milestone barrel — a bourbon industry first — … Continue reading →

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Jim Beam Ads Focus on Product

Posted on January 11, 2016 by Joel Whitaker

We liked this Jim Beam Bourbon spot, which debuted yesterday, for its technology whizyness. But we think there’s a deeper point: First, it talks about the product. Second, the technology is pretty cool, but it focuses on the product — … Continue reading →

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