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Tag Archives: Estrella Jalisco
Estrella Jalisco Intros a Los Angeles Dodgers Michelada
It’s packaged in a 25-ounce can and the launch is being marked with a chance to win the ultimate fan experience at Dodger Stadium. This once-in-a-lifetime opportunity will feature a meet-and-greet with Fernando Valenzuela, the honorary first pitch at a game … Continue reading
Posted in Promotions
Tagged Estrella Jalisco
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Estralla Jalisco Expands Line of Canned Micheladas
Featuring a 3.5% ABV, the Classic Michelada is made by blending a Mexican-style lager with Clamato and lime juice to create a refreshing balance of sweet, savory and spicy that tastes just like a traditional michelada should. To celebrate the … Continue reading
Posted in New Products
Tagged Estrella Jalisco
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Estrella Jalisco Intros Tropical Chamoy Michelada
Estrella Jalisco introduces a twist on the classic Michelada. The new Tropical Chamoy Michelada is a traditional lager featuring a 3.5% ABV and a flavorful blend of clamato, chamoy and pineapple. Fun fact: it’s the first ready-to-drink beverage in the … Continue reading
Posted in New Products
Tagged Estrella Jalisco, Tropical Chamoy Michelada
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Estrella Jalisco Invites Fans to Send Dodgers World Series Support
Dodgers Hall of Fame legend Kirk Gibson has teamed with Estrella Jalisco to urge fans to send best World Series wishes to the team in a video posted on social media using #WishUponEstrella. Everyone who posts with the hashtag is … Continue reading
Posted in Promotions
Tagged Estrella Jalisco
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How A-B’s Estrella Jalisco Seeks to Build Sales by Changing Perception of Mexicans
This is really clever: Mexican-Americans, the target market for Estrella Jalisco beer, were the targets of some really nasty comments on Facebook. Type in “Mexicans are: ” and you got words like rapists, drug dealers, brutish, animals, etc. Bad for … Continue reading
Posted in Advertising, beer
Tagged Anheuser-Busch, Estrella Jalisco
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